There's been a lot of buzz and rubric in the last few years about how the next growth story companies will be based on organizations that are "focused on sustainable growth", "socially consciousness", "built on foundations of engaged employees", or doing business "better, faster, cheaper" -- sound familiar? Does hearing that many hollow mantras in a row invoke a gag-reflex? It should.
Most of those messages are not coming from inside the company, but from outside consulting firms hired to help lost companies find their way. And true to the nature of the grand tradition of consultancy, the company hires the truthsayer to point out that
the emperor has no clothes, pays the bill, and sends them on their way.
In other words, those messages are "bolted on" versus "baked in" to the cultures of those companies that choose to repeat them.
I think that
It's time to put the "cult" back into "culture"!
The measure of any initiative, especially one that involves a fundamental cultural shift, lies not in how many people are "card carrying members", but rather in the size of the choir that sings the songs!
If the message your company is projecting is not delivered with conviction and authenticity by a management that leads by example the net effect is little more than a grotesque parody of propaganda. The messages become a source of derision when the actions of the company are counter to the cultural image it claims to project. The more the company repeats the inauthentic message, the more often it becomes the capstone butt of many conversations.
Tribal knowledge, especially customs, are based on an oral tradition through the form of stories told and retold. Those messages are heard, internalized and repeated and amplified out. They become
memes through which knowledge is passed from one person to another. You'll find the true believers in any message become the new carriers for that message and bring it to the organization.
"See it, Own it, Do it." or as Gandhi is oft quoted:
Be change you want to see in the world.
So
today's big idea is this: Actions speak louder than words but the right words lead to right action. This is the essence of leading by example.
The key is to find the right beat that everyone can dance to...
Who are you guys and what are you doing here distracting me? The Big Idea Blog is written by David Duccini & David Walbridge